Keyword Research If you want potential clients to find your website when they search online for the types of services you offer, you'll need to consider the words and phrases they'll use in their search. Once you know these 'keywords' you can include them within your content to make it relevant for your audience. Using relevant keywords lets search engines know that what you offer is consistent with what is being searched for. What is a keyword? A keyword is a specific word or phrase that a user types into a search engine to find information, products or services online. Keywords are the foundation of search engine optimization (SEO), as they help search engines understand the intent of a user's search query so it can be [...]

Choosing images for your website Choosing images for your website is an important aspect of creating a visually appealing and engaging website. Here are some steps you can follow to choose the right images for your website: Choose high-quality images: The images you choose should be high-resolution and clear. Blurry or pixelated images can make your website look unprofessional and unappealing. Consider the colour scheme: The images you choose should complement the overall colour scheme of your website. Think about how the image will fit into the design: Consistent aspect ratios (size x width) will keep pages with multiple images neatly laid out. Landscape images work well for headers and portrait for products. Don't forget about copyright: Don't use images you've [...]