If you want potential clients to find your website when they search online for the types of services you offer, you’ll need to consider the words and phrases they’ll use in their search.
Once you know these ‘keywords’ you can include them within your content to make it relevant for your audience. Using relevant keywords lets search engines know that what you offer is consistent with what is being searched for.
What is a keyword?
A keyword is a specific word or phrase that a user types into a search engine to find information, products or services online. Keywords are the foundation of search engine optimization (SEO), as they help search engines understand the intent of a user’s search query so it can be matched to relevant information on the web.