4 ways to improve your trade website visibility

Get Your Website Seen: Simple Steps for Tradesmen

Having a website is great—but getting more people to find it is even better! The internet is a huge web, and your website needs to be connected to it. These connections are made using links.

Google discovers new sites by following the links from other websites, directories and social media. The more connections your website has, the easier it is for Google to find and understand it. Backlinks from relevant, trusted sources also help confirm who you are and what you do, showing Google that your website is credible and authoritative.

Since we’ve already optimised your website with on-page SEO, the next step is to build these connections and increase your visibility by adding your site to important online platforms.

Here are four ways to help potential customers find your website:

1. Get on Google

• Google Business Profile – This is the most important step! A free Google listing helps your business appear in local searches and on Google Maps. Follow the process to get verified. Add your website, contact details, logo and photos to make it stand out.
• Ask for Reviews – Customer reviews improve your ranking and build trust. Encourage happy customers to leave a review on Google.

2. Use Social Media

• Even if you don’t post often, having a Facebook page or Instagram account with your contact details and website link helps potential customers find you. You can also add a link from your TicToc bio if you meet certain criteria
• Post pictures of your work, customer testimonials, and updates to keep your business active online.

3. Get Listed on Business Directories

Listing your business on trusted directories not only helps you get found, but also provides valuable backlinks to improve your website’s SEO. Some directories offer free listings, while others have paid or subscription options that come with added benefits like enhanced visibility and premium placement. You could start by having a look at:

• TrustATrader
• Yell.com
• Bing Places
• Yelp
• Thomson Local

Also

• Nextdoor – A unique local platform where not only can you list your business info including your website – it also acts as a community network, where you can connect directly with your neighbourhood.

4. Join Trade Specific Professional Bodies & Trade Associations

Being listed with your relevant professional bodies or trade associations can boost your credibility and provide valuable backlinks to your website. Many associations have public directories where you can list your business, like Gas Safe, National Federation of Builders (NFB) or the Federation of Small Businesses (FSB). You can find a useful list of trades associations HERE

Keep your information consistent!

NAP is an acronym that stands for “Name, Address and Phone Number.” It’s a core concept in local search optimisation because Google uses NAP when ranking local results.

Wherever you list your business online, try to make sure your NAP details are identical. Google values consistency, and it helps customers trust and find your business more easily. Use the same format everywhere, use the same spelling, punctuation and format across all listings (e.g. 01234 567890 instead of sometimes writing 01234-567-890).

If you’re unsure where your business is listed already, search your business name and phone number on Google to see what comes up. Fix any inconsistencies to help boost your local SEO and make it easy for customers to contact you!

Make sure you add your website URL to all your listings!

Want to Take It Further?

If you’re ready to invest a little more time, here are some additional ways to boost your website’s visibility:

• Start a Blog – Regularly adding useful content to your website can improve search rankings and attract more visitors. Writing about common customer questions, industry tips, or showcasing completed projects can help position you as an expert.
• Engage in Online Communities – Join relevant Facebook groups, forums, LinkedIn discussions, or Nextdoor neighbourhood conversations. Answering questions, sharing expertise, and posting updates can build local trust, increase engagement, and drive traffic to your website.
• Sponsor Local Events or Teams – Supporting a local event, sports team, or community initiative can get your business listed on their website, often with a backlink. Plus, it’s great for brand awareness and goodwill!

By putting in a little extra effort, you can help your website rank higher and attract more potential customers.